Tailored
Pay-Per-Click (PPC) Services
Our PPC services are designed to connect your business with customers who are looking for exactly what you offer. We leverage the power of targeted advertising to reach potential customers who are ready to buy, delivering high-quality leads and boosting your ROI.
Our PPC Packages:
| Service | Basic ($500/mo) | Standard ($1,000/mo) | Premium ($2,000/mo) |
|---|---|---|---|
| Keyword Research | Research and select up to 50 keywords | Research and select up to 100 keywords | Research and select up to 200 keywords |
| Ad Groups Creation | Creation of 10 ad groups | Creation of 20 ad groups | Creation of 40 ad groups |
| Ad Copy Creation | Creation of 20 ads | Creation of 40 ads | Creation of 80 ads |
| A/B Testing | Limited A/B testing of ads | A/B testing of ads | A/B testing of ads |
| Analytics Setup | Setup of basic analytics tracking | Setup of detailed analytics tracking | Setup of detailed analytics tracking |
| Conversion Tracking | Setup of basic conversion tracking | Setup of detailed conversion tracking | Setup of detailed conversion tracking |
| Monthly Reporting | Basic monthly reporting | Detailed monthly reporting | Detailed monthly reporting + analysis |
| Bid Management | Weekly bid management | Daily bid management | Daily bid management + optimization |
| Remarketing | Not included | Included | Included |
| Landing Page Consultation | Not included | Included | Included |
| Geo-Targeting | Included | Included | Included |
| Negative Keywords | Implementation of negative keywords | Implementation of negative keywords | Implementation of negative keywords |
- Basic Package: This would be most suitable for small businesses or startups with a limited budget. It includes basic features such as keyword research, ad group creation, ad copy creation, analytics setup, conversion tracking, bid management, and some negative keyword implementation.
- Standard Package: This would be ideal for medium-sized businesses or those with a slightly larger budget. In addition to all the features of the basic package, it includes remarketing, daily bid management, detailed monthly reports, and landing page consultation.
- Premium Package: This package is designed for larger businesses or those with a high advertising budget. It offers a much more comprehensive service, including a higher number of keywords, ad groups, and ads. It also includes daily bid management with optimization, detailed monthly reports with analysis, and a consultation on landing page design and optimization.
Here’s a breakdown of each service provided in the packages:
Keyword Research: This involves identifying the best keywords for your ads based on factors like search volume, relevance, competition, and cost-per-click. More keywords generally allow for a broader reach but require more management.
Basic: Up to 50 keywords
Standard: Up to 100 keywords
Premium: Up to 200 keywords
Ad Groups Creation: Ad groups are sets of keywords, ads, and bids that are used for organizing related advertisements. More ad groups allow for more granular targeting and customization.
Basic: 10 ad groups
Standard: 20 ad groups
Premium: 40 ad groups
Ad Copy Creation: This service involves creating the actual text for your ads. The number of ads created determines how many different messages you can test and use to attract customers.
Basic: 20 ads
Standard: 40 ads
Premium: 80 ads
A/B Testing: This involves creating multiple versions of your ads or landing pages to see which performs better and continuously optimizing your campaign.
Basic: Limited A/B testing
Standard: A/B testing
Premium: A/B testing
Analytics Setup: Setting up analytics means you’ll be able to track key metrics about your PPC campaigns, such as click-through rates, cost per click, and conversion rates.
Basic: Yes
Standard: Yes
Premium: Yes
Conversion Tracking: This allows you to see what happens after a customer clicks on your ads—whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Basic: Yes
Standard: Yes
Premium: Yes
Monthly Reporting: This includes regular reports detailing the performance of your campaigns. More detailed reports and analysis provide deeper insights and can help you optimize your campaigns more effectively.
Basic: Basic reporting
Standard: Detailed reporting
Premium: Detailed reporting + Analysis
Bid Management: This involves managing your bids for keywords to optimize the cost-effectiveness of your campaign. More frequent bid management can help you stay competitive and maximize your budget.
Basic: Weekly bid management
Standard: Daily bid management
Premium: Daily bid management + Optimization
Remarketing: This is a strategy that shows your ads to people who have previously visited your site or used your app. It can be a powerful way to engage potential customers who are already familiar with your business.
Basic: No
Standard: Yes
Premium: Yes
Landing Page Consultation: This service involves providing advice on how to optimize your landing pages to improve your conversion rates.
Basic: No
Standard: Yes
Premium: Yes
Geo-Targeting: This involves showing your ads only to people in specific locations. It’s crucial if you’re a local business, or if your customers are concentrated in certain areas.
Basic: Yes
Standard: Yes
Premium: Yes
Negative Keywords: This feature allows you to specify certain words or phrases for which you do not want your ads to appear, saving you money on wasted clicks.
Basic: Yes
Standard: Yes
Premium: Yes
Get Started Today:
Whether you’re new to PPC or have existing campaigns that need optimization, we can help. Contact us today to find out how our PPC services can help grow your business.
